GEO playbook
How to Get Your Brand Recommended by ChatGPT, Gemini and Claude
By Akshay Zine, Founder of AuctorisAI · Updated
The short answer
To get recommended by ChatGPT, Gemini and Claude, first check what they say about you today, then make your company facts consistent, earn coverage on the independent sites AI already cites for your industry, and publish specific, answer-first pages that are easy to quote. Nobody can guarantee a recommendation, but these steps improve the evidence AI draws from.
Step 1: How do I find out what AI says about my brand today?
Ask the assistants the questions your buyers ask, without naming your company, for example “Which companies would you recommend for payroll software in India?” Record the exact answer, the date and the sources each model cites. Then ask directly about your company and compare the facts it returns with your own records.
The free AuctorisAI Action Report automates this. ChatGPT, Claude and Gemini each run a live web search about your brand and your industry. The report shows who gets recommended, which independent domains are cited and where models disagree about your facts, and it generates a ready-to-publish fix kit.
Step 2: Make your company facts consistent everywhere
Generative answers are assembled from retrieved pages. When your About page, directory listings, social profiles and press coverage disagree about your founding year, location or offering, models may repeat the wrong version or hedge. Publish one clear About page and align your Organization structured data with it. [1]
- Write a two-sentence description of what you do and for whom.
- Use the same name, offering and headquarters on every profile you control.
- Add Organization JSON-LD with sameAs links to your official profiles.
- Correct factual errors on third-party pages where you can document the right fact.
Step 3: Get covered where AI already looks
Live AI answers cite a small set of domains for each category: review platforms, comparison articles, industry publications, Wikipedia, Reddit threads and analyst lists. Being included accurately on those pages is often more effective than publishing more content on your own site. The research paper that coined “GEO” found that adding citations, quotations and statistics to content measurably increased its visibility in generative answers. [2]
Use your Action Report’s “Sources AI used for your industry” list as your Digital PR target list. Pursue genuine reviews, expert commentary, partner case studies and editorial coverage. Never buy fake reviews or undisclosed placements.
Step 4: Publish pages that are easy to quote
Assistants prefer sources that answer a question directly. Open each page or section with a one or two sentence answer, then add detail, evidence and limitations. Use descriptive headings phrased as questions, comparison tables and dated facts. This is also good SEO, and Google says existing SEO best practices apply to its AI features. [3]
Step 5: Re-measure on the same prompts
AI answers change as models and the web change. Re-run the same prompts on a schedule and compare. AuctorisAI’s weekly monitoring re-runs your live report automatically and tracks how your mentions and independent sources change over time.
Common questions
Can anyone guarantee that ChatGPT will recommend my company?
No. Answers depend on the model, prompt, retrieved pages and user context. Be wary of anyone promising guaranteed AI placements. What you can control is the quality and consistency of the evidence available about you.
How long does it take to show up in AI answers?
Live web-searched answers can reflect new coverage within days to weeks once pages are indexed. What models know from training changes only when they are retrained. Measure with the same prompts over time.
Is there a free way to check my AI visibility?
Yes. The AuctorisAI AI Visibility Action Report is free and needs no signup. It runs live web-searched prompts across ChatGPT, Claude and Gemini and shows the full evidence.
Sources and references
Definitions of GEO and AEO reflect common industry usage. Platform-specific claims are attributed below; guidance and product behavior can change.
See what this means for your brand.
Start with the free AI Visibility Action Report, or explore AuctorisAI’s GEO and digital authority services if you need help turning evidence into a plan. No rankings, rich results or AI citations are guaranteed.